Creating amazing content is only half the battle. The other half? Making sure your audience finds it. This is where SEO for creators comes in. No longer just for big brands or tech experts, SEO for creators is essential, for looking to expand their reach, boost visibility, and attract the right audience. Mastering it can be the game-changer that sets your content apart.
In this beginner-friendly guide from The Backup Company, we will break down how you can use SEO, including strategies tailored for social media platforms, to get discovered online.
1. Understand the Basics of SEO
SEO is about optimizing your content to rank higher on search engines like Google, and it also extends to social media algorithms. Higher rankings mean more visibility, clicks, and opportunities.
Key Concepts:
- Keywords: Words or phrases your audience can type into search engines or social platforms to find the content.
- On-Page SEO: Optimizes elements like title, description, and tags.
- Social SEO: Optimizes your profiles and posts for discovery in places like Instagram, YouTube, and TikTok.
- Technical SEO: Ensures your site and content is indexed easily by search engines and social platforms.
- TBC Insight: Social media platforms act as search engines too. Treat hashtags and captions like keywords to boost visibility.
2. Social Media SEO: Optimizing for Platforms
Social platforms have unique algorithms that prioritize discoverable, engaging content. Optimizing these algorithms can help you grow your audience.
How to Boost SEO on Social Media:
- Profile Optimization: Use relevant keywords in your bio and username.
- Hashtags: Research trending and niche hashtags related to your content.
- Captions: Write catchy captions with core keywords early.
- Engagement: Engage comments and DMs promptly to notify the platform.
- TBC Insight: Use tools like Instagram Insights or YouTube Analytics to see what’s driving traffic and engagement.
3. Pick the Right Keywords
Picking the right keywords—whether for search engines or social media—is key to getting found.
How to Pick Keywords:
- Think Like Your Audience: What would they search for on Google or Instagram?
- Use Tools: Utilize tools such as Google Keyword Planner, YouTube’s search bar, or hashtag generators.
- Long-Tail Keywords: Phrases like “minimalist productivity tips” are perfect for blogs and social media.
- Pro Tip: On platforms like TikTok, using trending sounds with keywords can help increase your reach.
4. Optimize Your Content for Discovery
SEO-friendly content helps both search engines and social platforms understand what your content is about.
Best Practices:
Compelling Headlines: Include keywords and make them compelling.
Visuals Count: Instagram and Pinterest are more interested in visual content.
Meta Descriptions: For blogs, include them. For social media, use keyword-rich captions.
Alt Text: Use alt text on Instagram and other platforms to describe your images for accessibility and SEO.
TBC Insight: The thumbnail and video title of YouTube can either make or break your YouTube SEO.
5. Utilize Backlinks and Social Shares
While backlinks are key in traditional SEO, social shares have a similar importance on the platform.
How to Increase Social Shares:
- Team Up: Team with other creators for cross-promotion. read more
- Create Shareable Posts: Infographics, how-tos, or viral challenges
- Call to Action: Add a call to action to share such as “Share this with a friend who needs it.”
- TBC Insight: Most posts that tend to generate a conversation tend to get shared and increase reach
6. Keep an Eye & Adjust Your Approach
Both search engines and social platforms evolve. Keep tracking to get ahead.
Tools to Use:
- Google Analytics: See traffic and behavior on your website.
- Social Media Insights: The Instagram and TikTok metrics have reach and engagement.
- SEO Plugins and Tools: Yoast for blogs, TubeBuddy for YouTube.
- Pro Tip: On TBC, we encourage all creators to review their best-performing content at least once a month to recreate that success.
How The Backup Company Helps Creators with SEO
Search engines and social media can overwhelm your SEO efforts. But you’re in luck because The Backup Company is here to support you. Tailored SEO strategies to tools boosting your visibility on multiple platforms; we help you grow and thrive. Whether it is helping with the perfect hashtag or optimizing a blog post, we are here to make the process easy.
