How to start UGC content creation

User-generated content, or UGC, is one of the major trends in 2025. It represents a fundamental shift in digital marketing, moving from high-quality polished corporate messaging to authentic content created by real people.
UGC is content created by customers and advocates rather than brand employees, with perspectives that deeply resonate with potential customers.
The market of UGC has exploded in recent years, with the #UGC alone garnering more than 2.1 billion views on TikTok. 

Two main categories of UGC

Although the content appears similar to the audience. This distinction is crucial for aspiring creators to understand as they navigate the industry.

1. Voluntary UGC

   This comes from genuine customers sharing their experiences with products they love.

2. Paid UGC
   

   It functions more like freelance content creation, where creators join brand programs to produce content for official channels and advertising campaigns.

Why Brands Value UGC 

Brands actively seek UGC creators because this content enhances marketing campaigns, boosts engagement, and builds trust with audiences. The role of UGC has evolved from simple testimonials to becoming a central component of many brands’ marketing strategies. Companies are now hiring dedicated UGC Outreach and Partnership Specialists specifically to identify, engage, and secure partnerships with creators who align with their vision and customer base.

How to become a professional UGC creator: UGC video creation process

The foundation of a successful UGC career lies in your ability to consistently produce high-quality content.  The following is the structured approach to video creation that will help you develop content that is authentic to you. 

1. Mastering the scripting process

   Effective UGC videos begin with strategic scripting. Many successful creators use the “hook-body-CTA” method to structure their content.
   
   A. The hook combines visual, verbal, and written elements to immediately capture the viewer’s attention.
   B. The body delivers the key message about the product or service.
   C. The Call To Action (CTA) directs viewers towards the desired action.

    

2.  Filming Techniques For Professional Results

   Planning your shots based on your script is crucial for professional UGC videos. Consider location, framing, and audio quality carefully before filming begins. Most UGC creators follow a specific filming sequence.
   
   A. Capture A-roll (talking head) footage, clearly deliver your message
   B. Film B-roll shots from multiple angles to provide visual variety and highlight product features
   C. Ensure product placement and logos are visible without dominating the frame or appearing unnatural.

   “Lighting and sound quality dramatically impact viewer perception of your professionalism. Even simple setups with natural light and smartphone microphones can produce excellent results when properly arranged.”

3. Editing Your Ugc Videos For Maximum Impact
   Editing can transform the raw footage into compelling finished content.
   A. Start by editing A-roll footage to remove pauses and mistakes while maintaining natural flow and pacing.
   B. Sequence your B-roll shots to match the script and enhance visual storytelling, ensuring smooth transitions between clips.
   C. Audio adjustments are equally important—background music should complement narration without overwhelming it.
   D. Add a Caption to improve accessibility and engagement. You will be surprised how many people watch their content on mute

4. Building Your UGC Creator Portfolio and Brand (UGC portfolio building tips)
   Before approaching brands, establishing yourself as a credible UGC creator is essential. This process involves creating sample content, developing a consistent style, and showcasing your work professionally.

5. Identifying potential brands (Brand outreach for content creators)
   Start by researching brands that align with your content style and personal values. Compatibility between your audience and a brand’s target market significantly increases your appeal as a potential partner. Scout potential client brands across social media platforms like Instagram, TikTok, YouTube, and other relevant channels

Conclusion

Once established, nurture your brand relationships through professionalism, reliability, and high-quality work. Meeting deadlines and delivering content that meets quality standards is essential for securing future opportunities and referrals.